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Klarna is one of the leading payment providers in Europe and a licensed bank that is fundamentally changing the payment experience for buyers and sellers. The company, founded in Sweden in 2005, enables online shoppers to handle outstanding payments immediately, later or in installments quickly, easily and securely. Klarna works with more than 130,000 retailers such as Asos, Spotify, MediaMarkt and Deutsche Bahn and currently employs more than 2,500 people in 14 countries. In 2014 Klarna took over Sofort GmbH; In 2017, Billpay GmbH was acquired. The company's investors include; Sequoia Capital, Bestseller Group, Atomico, VISA and Permira. More information can be found atwww.klarna.eu
Definitely! Shopping online couldn't be more secure than with Klarna. In a store, you can always touch and check the goods you want to buy before paying for them. We believe that online shopping should be no different. That's why Klarna purchase on account gives you the opportunity to check your goods first and pay later.
Our goal is to make shopping easier and safer - smooth. That is why we take drastic measures to protect you as a buyer against fraud and unreliable online retailers. Whenever you see the Klarna logo in an online store, you can be sure that the store is trustworthy and meets our strict requirements.
Klarna is also certified by TÜV Saarland and Trusted Shops. Certificates give you as a consumer positive indications of the quality of the services and products. The associations registered under "the TÜV" are known worldwide and the certificates promote the highest international reputation. TÜV Saarland has concentrated on customer-oriented services outside the traditional official fields of activity. Every year, TÜV Saarland ensures that our business model is serious and that Klarna offers secure payment methods through a detailed investigation.
Klarna has been a “Trusted Shops Authorized Partner” since 2011 and as an “authorized partner”, Klarna's processes are perfectly adapted to the Trusted Shops quality criteria. The Trusted Shops quality criteria are based on national and European laws that are important for online shopping. They take into account the current judgments and requirements of consumer protection organizations or go even further. Read more about the Trusted Shops seal of approval here.
In addition, Klarna Buyer Protection protects you with every purchase from Klarna. This is an agreement between you and Klarna that allows you to shop online safely. To ensure that the Buyer Protection Directive applies, you as a consumer must make the purchase from an entrepreneur. Please note that the Buyer Protection Directive only applies to payments made with Sofort if it is expressly stated on the payment method selection page in the merchant's online store.
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When discussing diamonds, the term 'cut' can be used to address two different things. Predominantly, cut refers to the way the diamond has been faceted and shaped by the skilled craftsman. It's also commonly used to describe the shape of the stone itself such as round brilliant, oval or marquise. If you are wondering what the different diamond shapes are, this article reveals everything you need to know.
What is the most popular diamond shape?
The most popular shape is the round brilliant. The round brilliant diamond shape has been popular since as far back as the 16th Century and now makes up for 75% of diamond rings sold globally.
When cut well, the round brilliant diamond shape offers the most sparkle and brilliance due to how its symmetry enables light to refract inside the stone. Its shape is also very versatile and pairs perfectly with any ring setting. It is unlikely the round brilliant will ever go out of fashion and will always be respected as one of the most beautiful diamond cuts.
Fancy diamond cuts
If you are after something a little more unusual, a fancy diamond cut could be a perfect choice. Now more than ever, fancy cuts have become increasingly popular, as consumers are looking for diamond shapes that are a little more unique.
Princess Cut
The princess cut diamond, created in the late ’70s, is the most popular fancy cut. It boasts a squared shape that radiates plenty of sparkle, making it a contemporary alternative to the round cut diamond.
Oval Cut
The oval cut diamond is essentially a modified version of the round brilliant. Its brilliance is comparable to that of the round shape, as it is cut similarly, with the added benefit of an elongated profile. This creates the illusion of a larger stone. Oval cut diamonds look great as a solitaire or in an intricate art-deco style setting.
Marquise Cut
Similar to the oval, the marquise cut diamond is a modified round brilliant, but more elongated with pointed ends. This cut is effortlessly elegant and boasts one of the largest surface areas out of all of the diamond shapes, making it a great choice if you want your diamond to appear bigger!
Pear Cut
Pear cut diamonds are known for their signature teardrop shape. It is thought the shape symbolises tears of joy within a relationship and is considered one of the most romantic diamond cuts of them all. This sophisticated shape looks great within vintage style settings.
Emerald Cut
The emerald cut diamond has a unique appearance as a result of step-cut faceting and a large, open table (the flat part of the stone). A high clarity grading is crucial with this shape as larger inclusions are likely to be visible within the diamond. Emerald cut diamonds are ideal for those who prefer clean, contemporary styles.
Asscher Cut
Whilst appearing similar to the emerald cut, the asscher cut presents a squarer profile, with a smaller table, giving more fire and brilliance to the stone because of the difference in proportion. A great alternative to the emerald cut if you’re looking for more sparkle.
Heart Cut
What better way to express the symbol of love than with a heart cut diamond? A dazzling and intricate cut that requires a skilled craftsman to achieve optimal brilliance, this diamond shape has a feminine and romantic quality to it. Size is crucial with this diamond cut, as anything less than 0.50ct makes it hard to appreciate its shape and profile.
Cushion Cut
The cushion cut diamond presents itself as a cross between the round brilliant and princess, with a squared shape but softer and more rounded edges. This cut has been around for almost 200 years and was extremely popular back in the 19th century before the round brilliant shape became favoured.
Radiant Cut
Arguably the least common cut, the radiant cut is generally rectangular or square-shaped. It's cut placement provides a unique brilliance that is different from its counterparts.
What diamond cut is the most expensive?
You may have guessed that, with its popularity, the round brilliant diamond shape is the priciest. Why? There are a couple of explanations for this.
Firstly, the market value for round brilliant diamonds has increased due to them being very popular and in high demand. Secondly, and perhaps more crucially, the round brilliant diamond shape has the highest number of facets and requires more precision and expertise to cut. This shape also produces the most waste, meaning a lot more excess material is cut away from the rough diamond.
Although round cut diamonds tend to be more expensive, they do offer the most fire and brilliance above any other cut.
What diamond cut is the most affordable?
The advantage of wanting something different from the norm is that it will also come at a more reasonable price. Although there is a variance between them, all fancy cuts will be a lot more forgiving financially than the ever-popular round brilliant.
The emerald and asscher cuts lead the way in affordability, with their cuts requiring less precision and generating less waste from the rough stone. As mentioned earlier, however, it is worth opting for a higher grade of clarity on these stones as inclusions and imperfections will be easier to spot.
Other fancy diamond cuts are still much cheaper than the round brilliant (up to 25% less), as they waste less of the rough stone. This can enable you to save money or get a larger stone for your budget. You will likely end up with noticeably bigger, or higher quality stone for the same price as the round brilliant.
When it comes down to it, your choice of diamond cut is largely going to depend on the recipients' taste and style. Remember that above everything else, the perfect engagement ring is one that your loved one will enjoy wearing every day.
If you’re feeling inspired why not check out our broad selection of diamond engagement rings, or head to our other article to learn how to choose the perfect engagement ring.